/ Tai Pei Frozen Foods
Tai Pei Frozen Foods is a line of Asian-style entrees introduced by VIP foods. The brand's vision is grounded in the idea that people should be able to enjoy the experience of Chinese food right at home. After launching a new packaging design, VIP Foods was looking to extend Tai Pei's brand relevance to young millennials.
As the Design Director for the Bruin Advertising & Marketing Team, I developed Tai Pei's overall brand aesthetic, directed photoshoots and prop styling, and led a team of six designers to produce creative executions and page layouts.