Deanna Lam

/ Snapple

Snapple wanted to increase their sales volume in the U.S. by growing brand relevance, purchase frequency, and top-of-mind brand awareness with a budget of $50M.

As the Design Director for the Bruin Advertising & Marketing Team, I led a team of five designers to produce creative executions and graphics for our campaign proposal and design the plans book with all of our research and findings.

2nd Place / NSAC District 15, American Advertising Federation

ReSci / MedMind / Infusion / ATTN: / MomentFeed / Tai Pei Frozen Foods / Snapple / Pizza Hut / Move Shapes With Me / 5 Hours of Bojack Horseman / 3D / Lettering / Illustration