Deanna Lam

/ Pizza Hut

Pizza Hut wanted to increase digital orders via their mobile app or online by 32% among current and potential customers.

As a Designer for the Bruin Advertising & Marketing Team, I worked alongside the Strategic Planning team to analyze customers' ordering preferences, understand users' pain points during the digital ordering process, and develop a streamlined digital experience.

1st Place / NSAC District 15, American Advertising Federation

ReSci / MedMind / Infusion / ATTN: / MomentFeed / Tai Pei Frozen Foods / Snapple / Pizza Hut / Move Shapes With Me / 5 Hours of Bojack Horseman / 3D / Lettering / Illustration